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Bachelor of Corporate Communication (Hons)

The Bachelor of Corporate Communication (Honours) programme provides students with a solid foundation in communication concepts, managerial practices, as well as strategic planning skills, media handling and public relations in an organisational context, to help them meet real-life scenarios and overcome future challenges. Besides learning key theories and relevant concepts that cover important aspects of corporate communication, they will also be given the opportunity to apply knowledge to face the real corporate world. These allow students to learn while engaging in hands-on exercises and assessments, guided by our experienced lecturers and industry experts.

Career Prospects

Marketing Communications:

  • Campaign Director
  • Consumer Affairs Specialist
  • Market Research Analyst
  • Event Organiser
  • Brand Manager
  • Conventions Planner
  • Media Liaison Officer

Public Relations:

  • Corporate Comm. Director
  • PR Specialist
  • Publicist
  • Consumer Advocate Negotiator
  • Community Affairs Director
  • Environmental Activist
  • Foreign Affairs Officer

General Studies Subjects
  • TITAS* / Bahasa Melayu Komunikasi 2** (U1)
  • Hubungan Etnik* / Malaysian Studies 3** (U1)
  • Bahasa Kebangsaan A #/Communication Skills (U2)
  • Media Community (U3)
  • Community Service (U4)
University Courses
    • English for Academic Purposes
    • Devices, Networks & Applications
    • Disciplined Entrepreneurship
    • Design Thinking
  • Co-curriculum Activities
Core Courses
  • Introduction to Corporate Communication
  • Mass Media and Society
  • Communication Theory
  • Scripting for Media
  • Elective 1: Sociology / Introduction to Journalism
  • Persuasive and Strategic Communication
  • Marketing Communication
  • Rhetoric, Articulation and Persuasion
  • Media & Consumer Analytics
  • Elective 2: Social Psychology / Digital Photography & Videography
  • Personal Image Management
  • Corporate Writing
  • Media Law and Ethics
  • Visual Communication
  • Event Management
  • Communication Research
  • Introduction to Brand Management
  • Media Psychology
  • Crisis Management
  • Media Relations and Publicity Strategies
  • Globalisation and Communication
  • Research Project I
  • Corporate Social Responsibility
  • Managerial Communication
  • Innovative Media
  • Research Project II
  • PR Issues and Campaigns
  • Corporate Identity Management
  • Industry Training

English Proficiency (TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent
Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalentPass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
General Certificate of Education Advanced (“A”) Level PassA Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
Unified Examination Certificate (UEC)Pass with a minimum grade B IN five (5) subjects including English
Recognised Diploma in a related fieldPass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
Other QualificationsOther equivalent qualifications recognised by the Malaysian Government

 

Programme Details

Related Courses

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