Bachelor of Corporate Communication (Honours)

(R2/0323/6/0048) (09/29) (MQA/FA4518)

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Key Information

Intakes

April, July, October

Programme Duration

3 years | Full-time .

Mode of Study

Full-Time

Programme Level

The Bachelor of Corporate Communication (Honours) programme provides students with a solid foundation in communication concepts, managerial practices, as well as strategic planning skills, media handling and public relations in an organisational context, to help them meet real-life scenarios and overcome future challenges. Besides learning key theories and relevant concepts that cover important aspects of corporate communication, they will also be given the opportunity to apply knowledge to face the real corporate world. These allow students to learn while engaging in hands-on exercises and assessments, guided by our experienced lecturers and industry experts.

Career Prospects

Marketing Communications:

  • Campaign Manager
  • Consumer Affairs Specialist
  • Market Research Analyst
  • Event Organiser
  • Brand Manager
  • Conventions Planner
  • Media Liaison Officer

Public Relations:

  • Corporate Comm. Director
  • PR Specialist
  • Publicist
  • Consumer Advocate Negotiator
  • Community Affairs Director
  • Environmental Activist
  • Foreign Affairs Officer
English Proficiency IELTS 5.0 / MUET Band 3.5 or its equivalent
Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalentPass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
General Certificate of Education Advanced (“A”) Level PassA Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
Unified Examination Certificate (UEC)Pass with a minimum grade B IN five (5) subjects including English
Recognised Diploma in a related fieldPass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
Other QualificationsOther equivalent qualifications recognised by the Malaysian Government

 

General Studies Subjects
  • Penghayatan Etika dan Peradaban
  • Bahasa Melayu Komunikasi 2
  • Philosophy and Current Issues
  • Bahasa Kebangsaan A
  • English for Academic Purposes
  • Integrity and Anti-Corruption
  • Community Service
University Courses
  • Digital Skills & Services
  • Creativity & Innovation
  • Entrepreneurship
  • General Interest Course
Core Courses
  • Introduction to Corporate Communication
  • Mass Media and Society
  • Communication Theory
  • Scripting for Media
  • Elective 1: Sociology / Introduction to Journalism
  • Persuasive and Strategic Communication
  • Marketing Communication
  • Rhetoric, Articulation and Persuasion
  • Media & Consumer Analytics
  • Elective 2: Social Psychology / Digital Photography & Videography
  • Personal Image Management
  • Corporate Writing
  • Media Law and Ethics
  • Visual Communication
  • Event Management
  • Communication Research
  • Introduction to Brand Management
  • Media Psychology
  • Crisis Management
  • Media Relations and Publicity Strategies
  • Globalisation and Communication
  • Research Project I
  • Corporate Social Responsibility
  • Managerial Communication
  • Innovative Media
  • Research Project II
  • PR Issues and Campaigns
  • Corporate Identity Management
  • Industry Training

For enquiries on our programme fees and funding, please fill up the form below or you may contact our Student Recruitment Division representative. We offer many funding opportunities to support students. Check out our Financial Assistance Page to find out more.

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Programme code: (N/0713/6/0037) (03/29) (MQA/PA16954)

Duration: 3 years | Full-time

Intakes: April, July, November

Mode of Study: Full-Time

Programme code: (N/0721/6/0004) (03/29) (MQA/PA17213)

Duration: Full-time: 3 years
Part-time: 5 years

Intakes: April, July, October

Mode of Study: Full-Time, Part-Time

Programme code: (R2/0412/6/0041) (01/28) (MQA/FA2256)

Duration: 3 years | Full-time

Intakes: April, July, October

Mode of Study: Full-Time

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Public HolidaysWeek startWeek endAcademic Week
 18-Nov **Registration & Orientation – 18 Nov (Mon)
  19-Nov 22-NovWeek 1 – Class starts for all (19 Nov)
 25-Nov29-NovWeek 2
 2-Dec6-DecWeek 3
 9-Dec13-DecWeek 4
 16-Dec20-DecWeek 5
25-Dec Wed Christmas Day23-Dec27-DecWeek
1-Jan Wed New Year30-Dec3-JanWeek 7
 6-Jan10-JanWeek 8
 13-Jan17-JanWeek 9
 20-Jan24-JanWeek 10
29 Jan Wed Chinese New Year25-Jan31-JanMid-sem Break
 3-Feb7-FebWeek 11
11 Feb Tue Thaipusam10-Feb14-FebWeek 12
 17-Feb21-FebWeek 13
 24-Feb28-FebWeek 14
 3-Mar7-MarStudy Week
 10-Mar15-Mar Final Examination
17 Mar Mon Nuzul Al-Quran17-Mar22-Mar Final Examination
 24-Mar28-Mar Semester Break
31 Mar Mon Hari Raya Aidilfitri31-Mar4-Apr Semester Break
 7-Apr11-Apr Semester Break
 14-Apr18-Apr Semester Break

* When a public holiday falls on Sunday, the holiday is substituted with the following working Monday/ working day

**Registration and Orientation (Nov 2024 sem) – for late registration students who did not manage to go through orientation in MOOC semester

Note: The University reserves the right to amend as and when required