Bachelor of Corporate Communication (Honours)

(R2/0323/6/0048) (09/29) (MQA/FA4518)

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Key Information

Intakes

April, July, October

Programme Duration

3 years | Full-time .

Mode of Study

Full-Time

Programme Level

The Bachelor of Corporate Communication (Honours) programme provides students with a solid foundation in communication concepts, managerial practices, as well as strategic planning skills, media handling and public relations in an organisational context, to help them meet real-life scenarios and overcome future challenges. Besides learning key theories and relevant concepts that cover important aspects of corporate communication, they will also be given the opportunity to apply knowledge to face the real corporate world. These allow students to learn while engaging in hands-on exercises and assessments, guided by our experienced lecturers and industry experts.

Career Prospects

Marketing Communications:

  • Campaign Manager
  • Consumer Affairs Specialist
  • Market Research Analyst
  • Event Organiser
  • Brand Manager
  • Conventions Planner
  • Media Liaison Officer

Public Relations:

  • Corporate Comm. Director
  • PR Specialist
  • Publicist
  • Consumer Advocate Negotiator
  • Community Affairs Director
  • Environmental Activist
  • Foreign Affairs Officer
English Proficiency IELTS 5.0 / MUET Band 3.5 or its equivalent
Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalentPass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
General Certificate of Education Advanced (“A”) Level PassA Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
Unified Examination Certificate (UEC)Pass with a minimum grade B IN five (5) subjects including English
Recognised Diploma in a related fieldPass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
Other QualificationsOther equivalent qualifications recognised by the Malaysian Government

 

General Studies Subjects
  • Penghayatan Etika dan Peradaban
  • Bahasa Melayu Komunikasi 2
  • Philosophy and Current Issues
  • Bahasa Kebangsaan A
  • English for Academic Purposes
  • Integrity and Anti-Corruption
  • Community Service
University Courses
  • Digital Skills & Services
  • Creativity & Innovation
  • Entrepreneurship
  • General Interest Course
Core Courses
  • Introduction to Corporate Communication
  • Mass Media and Society
  • Communication Theory
  • Scripting for Media
  • Elective 1: Sociology / Introduction to Journalism
  • Persuasive and Strategic Communication
  • Marketing Communication
  • Rhetoric, Articulation and Persuasion
  • Media & Consumer Analytics
  • Elective 2: Social Psychology / Digital Photography & Videography
  • Personal Image Management
  • Corporate Writing
  • Media Law and Ethics
  • Visual Communication
  • Event Management
  • Communication Research
  • Introduction to Brand Management
  • Media Psychology
  • Crisis Management
  • Media Relations and Publicity Strategies
  • Globalisation and Communication
  • Research Project I
  • Corporate Social Responsibility
  • Managerial Communication
  • Innovative Media
  • Research Project II
  • PR Issues and Campaigns
  • Corporate Identity Management
  • Industry Training

For enquiries on our programme fees and funding, please fill up the form below or you may contact our Student Recruitment Division representative. We offer many funding opportunities to support students. Check out our Financial Assistance Page to find out more.

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Programme code: (N/0713/6/0037) (03/29) (MQA/PA16954)

Duration: 3 years | Full-time

Intakes: April, July, November

Mode of Study: Full-Time

Programme code: (N/0721/6/0004) (03/29) (MQA/PA17213)

Duration: Full-time: 3 years
Part-time: 5 years

Intakes: April, July, October

Mode of Study: Full-Time, Part-Time

Programme code: (R2/0412/6/0041) (01/28) (MQA/FA2256)

Duration: 3 years | Full-time

Intakes: April, July, October

Mode of Study: Full-Time

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Week StartWeek EndAcademic WeekActivityPublic Holidays
25-OctRegistration
27-Oct31-OctOrientation
3-Nov7-NovPre-Nov ProgrammeSultan of Perak’s Birthday7-Nov
10-Nov14-NovPre-Nov Programme
17-Nov21-NovPre-Nov Programme
24-Nov28-NovWeek 1Learning Week
1-Dec5-DecWeek 2Learning Week
8-Dec12-DecWeek 3Learning Week
15-Dec19-DecWeek 4Learning Week
22-Dec26-DecWeek 5Learning WeekChristmas Day25-Dec
29-Dec2-JanWeek 6Learning WeekNew Year’s Day1-Jan
5-Jan9-JanWeek 7Learning Week
12-Jan16-JanWeek 8Learning Week
19-Jan23-JanWeek 9Learning Week
26-Jan30-JanWeek 10Learning Week
3-Feb6-FebWeek 11Learning WeekRPL Thaipusam (1-Feb)2-Feb
9-Feb13-FebWeek 12Learning Week
16-Feb20-FebMid-Semester BreakChinese New Year17- 18 Feb
23-Feb27-FebWeek 13Learning Week
2-Mar6-MarWeek 14Learning WeekNuzul Al-Quran7-Mar
9-Mar13-MarWeek 15Self-Study Week
16-Mar19-MarWeek 16Final ExaminationHari Raya Aidilfitri21-Mar
23-Mar27-MarMid-Semester BreakHari Raya Aidilfitri23-Mar
30-Mar3-AprWeek 17Final Examination
6-Apr10-AprSemester Break
13-Apr17-AprSemester Break
Note :
  1. The University reserves the right to amend as and when required
  2. When a public holiday falls on Sunday, the holiday is substituted with the following working Monday/working day
Week StartWeek EndAcademic WeekActivityRemarksPublic Holidays
11-AprRegistration(new students only)
13-Apr17-AprOrientation(new students only)
20-Apr24-AprWeek 1Learning Week
27-Apr1-MayWeek 2Learning WeekLabour Day1-MayFri
4-May8-MayWeek 3Learning Week
11-May15-MayWeek 4Learning Week
18-May22-MayWeek 5Learning Week
25-May29-MayWeek 6Learning WeekHari Raya Aidiladha27-MayWed
Wesak Day31-MaySun
1-Jun5-JunWeek 7Learning WeekAgong’s Birthday1-JunMon
(RPH) Wesak Day1-JunMon
8-Jun12-JunWeek 8Self-Study Week
15-Jun19-JunWeek 9Final ExaminationAwal Muharram17-JunWed
22-Jun26-JunSemester Break
29-Jun3-JulSemester Break