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Bachelor of Mass Communication (Honours) Advertising

The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications. This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.


Career Prospects

  • Advertising & Promotion Manager
  • Brand Manager
  • Account Director
  • Creative Director
  • Copywriter
  • Advertising Consultant
  • Media Planner
  • Media Research Consultant
  • Media Relations Specialist
  • Traffic Manager
  • Media Buyer
  • Media Advisor
  • Electronic
  • Publication Specialist
  • Desktop Publisher
  • Content Editor
  • Multimedia Specialist
  • Internet Publisher
  • E -commerce Advertising Specialist

General Studies Subjects
  • TITAS* / Bahasa Melayu Komunikasi 2** (U1)
  • Hubungan Etnik* / Malaysian Studies 3** (U1)
  • Bahasa Kebangsaan A #/Communication Skills (U2)
  • Media Community (U3)
  • Community Service (U4)
University Courses 

  • English for Academic Purposes
  • Devices, Networks & Applications
  • Disciplined Entrepreneurship
  • Design Thinking
  • Co-curriculum Activities
Core Courses
  • Creative and Critical Thinking
  • Mass Media in Society
  • Communication Theory
  • Scripting for Media
  • Elective 1: Introduction to Corporate Communication / Introduction to Journalism
  • Sociology
  • Persuasive and Strategic Communication
  • Marketing Communication
  • Rhetoric, Articulation and Persuasion
  • Media and Consumer Analytics
  • Social Psychology
  • Digital Photo & Videography
  • Media Law and Ethics
  • Creative Writing for Media
  • Visual Communication
  • Event Management
  • Communication Research
  • Introduction to Brand Management
  • Media Psychology
  • Advertising Principles
  • Globalisation and Communication
  • Research Project I
  • Strategic Media Planning
  • Innovative Media
  • Research Project II
  • Brand Identity Design
  • Advertising Campaign
  • Industry Training

English Proficiency  

(TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent

Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent 

Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level

General Certificate of Education Advanced (“A”) Level Pass 

A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level


Unified Examination Certificate (UEC)


Pass with a minimum grade B IN five (5) subjects including English

Recognised Diploma in a related field 

Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent

Other Qualifications 

Other equivalent qualifications recognised by the Malaysian Government

Programme Details

Related Courses

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