(R/321/6/0157) (03/27) (MQA/FA4516)
April, July, October
3 years | Full-time
Full-Time
The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications. This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.
Career Prospects
| Advertising | Media | Multimedia |
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| Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent | Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level |
| Unified Examination Certificate (UEC) | Pass with a minimum grade B IN five (5) subjects including English |
| General Certificate of Education Advanced (“A”) Level Pass | A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level |
| Recognised Diploma in a related field | Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent |
| Other Qualifications | Other equivalent qualifications recognised by the Malaysian Government |
| English Proficiency | IELTS 5.0 / MUET Band 3.5 or its equivalent |
| General Studies Subjects |
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| University Courses |
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| Core Courses |
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For enquiries on our programme fees and funding, please fill up the form below or you may contact our Student Recruitment Division representative. We offer many funding opportunities to support students. Check out our Financial Assistance Page to find out more.
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| Week Start | Week End | Academic Week | Activity | Public Holidays |
| 25-Oct | Registration | |||
| 27-Oct | 31-Oct | Orientation | ||
| 3-Nov | 7-Nov | Pre-Nov Programme | Sultan of Perak’s Birthday7-Nov | |
| 10-Nov | 14-Nov | Pre-Nov Programme | ||
| 17-Nov | 21-Nov | Pre-Nov Programme | ||
| 24-Nov | 28-Nov | Week 1 | Learning Week | |
| 1-Dec | 5-Dec | Week 2 | Learning Week | |
| 8-Dec | 12-Dec | Week 3 | Learning Week | |
| 15-Dec | 19-Dec | Week 4 | Learning Week | |
| 22-Dec | 26-Dec | Week 5 | Learning Week | Christmas Day25-Dec |
| 29-Dec | 2-Jan | Week 6 | Learning Week | New Year’s Day1-Jan |
| 5-Jan | 9-Jan | Week 7 | Learning Week | |
| 12-Jan | 16-Jan | Week 8 | Learning Week | |
| 19-Jan | 23-Jan | Week 9 | Learning Week | |
| 26-Jan | 30-Jan | Week 10 | Learning Week | |
| 3-Feb | 6-Feb | Week 11 | Learning Week | RPL Thaipusam (1-Feb)2-Feb |
| 9-Feb | 13-Feb | Week 12 | Learning Week | |
| 16-Feb | 20-Feb | Mid-Semester Break | Chinese New Year17- 18 Feb | |
| 23-Feb | 27-Feb | Week 13 | Learning Week | |
| 2-Mar | 6-Mar | Week 14 | Learning Week | Nuzul Al-Quran7-Mar |
| 9-Mar | 13-Mar | Week 15 | Self-Study Week | |
| 16-Mar | 19-Mar | Week 16 | Final Examination | Hari Raya Aidilfitri21-Mar |
| 23-Mar | 27-Mar | Mid-Semester Break | Hari Raya Aidilfitri23-Mar | |
| 30-Mar | 3-Apr | Week 17 | Final Examination | |
| 6-Apr | 10-Apr | Semester Break | ||
| 13-Apr | 17-Apr | Semester Break |
| Week Start | Week End | Academic Week | Activity | Remarks | Public Holidays | ||
| 11-Apr | Registration | (new students only) | |||||
| 13-Apr | 17-Apr | Orientation | (new students only) | ||||
| 20-Apr | 24-Apr | Week 1 | Learning Week | ||||
| 27-Apr | 1-May | Week 2 | Learning Week | Labour Day | 1-May | Fri | |
| 4-May | 8-May | Week 3 | Learning Week | ||||
| 11-May | 15-May | Week 4 | Learning Week | ||||
| 18-May | 22-May | Week 5 | Learning Week | ||||
| 25-May | 29-May | Week 6 | Learning Week | Hari Raya Aidiladha | 27-May | Wed | |
| Wesak Day | 31-May | Sun | |||||
| 1-Jun | 5-Jun | Week 7 | Learning Week | Agong’s Birthday | 1-Jun | Mon | |
| (RPH) Wesak Day | 1-Jun | Mon | |||||
| 8-Jun | 12-Jun | Week 8 | Self-Study Week | ||||
| 15-Jun | 19-Jun | Week 9 | Final Examination | Awal Muharram | 17-Jun | Wed | |
| 22-Jun | 26-Jun | Semester Break | |||||
| 29-Jun | 3-Jul | Semester Break | |||||
