(R/321/6/0157) (03/27) (MQA/FA4516)
April, July, September/October
3 years | Full-time
Full-Time
The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications. This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.
Career Prospects
| Advertising | Media | Multimedia |
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| Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent | Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level |
| Unified Examination Certificate (UEC) | Pass with a minimum grade B IN five (5) subjects including English |
| General Certificate of Education Advanced (“A”) Level Pass | A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level |
| Recognised Diploma in a related field | Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent |
| Other Qualifications | Other equivalent qualifications recognised by the Malaysian Government |
| English Proficiency | (TOEFL) score of 500 OR (IELTS) score of 6.0 OR its equivalent |
| General Studies Subjects |
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| University Courses |
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| Core Courses |
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For enquiries on our programme fees and funding, please fill up the form below or you may contact our Student Recruitment Division representative. We offer many funding opportunities to support students. Check out our Financial Assistance Page to find out more.
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| Public Holidays | Week start | Week end | Academic Week |
| 1 Jul | 6 Jul | Registration – 1 Jul (Mon) | |
| ** Orientation Week 2 – 6 Jul (Tue – Sat) | |||
| *8 Jul Awal Muharram | 9 Jul | 13 Jul | Week 1 – Class Starts (9 Jul) |
| 15 Jul | 20 Jul | Week 2 | |
| 22 Jul | 27 Jul | Week 3 | |
| 29 Jul | 3 Aug | Week 4 | |
| 5 Aug | 10 Aug | Week 5 | |
| 12 Aug | 17 Aug | Week 6 | |
| 19 Aug | 24 Aug | Week 7 | |
| 26-Aug | 31-Aug | Week 8 | |
2-Sep | 7-Sep | Week 9 | |
9-Sep | 14-Sep | Week 10 | |
16-Sep Prophet Muhammad’s Birthday & Malaysia Day | 17-Sep | 21-Sep | Week 11 |
23-Sep | 28-Sep | Week 12 | |
| 30-Sep | 5-Oct | Week 13 | |
| 7-Oct | 12-Oct | Week 14 | |
| 14-Oct | 16-Oct | Self Study | |
17-Oct | 19-Oct | Final Examination | |
| 21-Oct | 25-Oct | Final Examination | |
| 28-Oct | 29-Oct | Final Examination | |
| 31-Oct Deepavali | 30-Oct | 2-Nov | Semester Break |
| 1-Nov Sultan of Perak’s Birthday | |||
| 4-Nov | 9-Nov | Semester Break | |
| 11 Nov | 17 Nov | Semester Break |
* When a public holiday falls on Sunday, the holiday is substituted with the following working Monday/ working day
**Orientation (Jul 2024 sem) – Not compulsary for returning students
Note: The University reserves the right to amend as and when required
| Public Holidays | Week start | Week end | Academic Week |
| Registration (12 Oct) – Sat | |||
| 14-Oct | 18-Oct | Orientation Week (14 Oct – 18 Oct) | |
| 21-Oct | 25-Oct | Week 1 – Class starts (21 Oct) | |
| 31-Oct Thu Deepavali | 28-Oct | 2-Nov | Deepavali Break |
| 1-Nov Fri Sultan of Perak’s Birthday | 4-Nov | 8-Nov | Week 2 |
| 11 Nov | 15 Nov | Week 3 |
| Public Holidays | Week start | Week end | Academic Week |
| 18-Nov | **Registration & Orientation – 18 Nov (Mon) | ||
| 19-Nov | 23-Nov | Week 1 – Class starts for all (19 Nov) | |
| 25-Nov | 30-Nov | Week 2 | |
| 2-Dec | 7-Dec | Week 3 | |
| 9-Dec | 14-Dec | Week 4 | |
| 16-Dec | 21-Dec | Week 5 | |
| 25-Dec Wed Christmas Day | 23-Dec | 28-Dec | Week |
| 1-Jan Wed New Year | 30-Dec | 4-Jan | Week 7 |
| 6-Jan | 11-Jan | Week 8 | |
| 13-Jan | 18-Jan | Week 9 | |
20-Jan | 25-Jan | Week 10 | |
| 29 Jan Wed Chinese New Year | 27-Jan | 1-Feb | Mid-sem Break |
| 3-Feb | 8-Feb | Week 11 | |
| 11 Feb Tue Thaipusam | 10-Feb | 15-Feb | Week 12 |
| 17-Feb | 22-Feb | Week 13 | |
| 24-Feb | 1-Mar | Week 14 | |
| 3-Mar | 8-Mar | Study Week | |
| 10-Mar | 15-Mar | Final Examination | |
| 17 Mar Mon Nuzul Al-Quran | 17-Mar | 22-Mar | Final Examination |
| 24-Mar | 29-Mar | Semester Break | |
| 31 Mar Mon Hari Raya Aidilfitri | 31-Mar | 5-Apr | Semester Break |
| 7-Apr | 12-Apr | Semester Break |
* When a public holiday falls on Sunday, the holiday is substituted with the following working Monday/ working day
**Registration and Orientation (Nov 2024 sem) – for late registration students who did not manage to go through orientation in MOOC semester
Note: The University reserves the right to amend as and when required
