Bachelor of Business Administration (Honours)

(R3/0414/6/0293) (11/29) (A10306)

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Key Information

Intakes

April, July, October

Programme Duration

3 years | Full-time

Mode of Study

Full-Time

Programme Level

Have you ever wondered how global brands like Apple, BMW and Nestle, to name a few, achieve billions in net worth and soaring sales? How did they survive the technological advancements, changes in people’s attitude and behaviour and most of all, the competitive markets? If you have, our Bachelor of Business Administration (Hons) programme will be the perfect choice for you.

The Bachelor of Business Administration (Hons) programme provides an in-depth understanding of how businesses organise their resources, formulate strategies, implement cutting edge business tactics and capture the market. It is a 3-year programme that includes 3 months of industrial training in leading global and local companies. Throughout the three years, students will gain substantial insight and exposure to the techniques, knowledge and competencies required to face ever-changing real world challenges.

Sijil Tinggi Persekolahan Malaysia (STPM)Pass STPM with minimum CGPA of 2.00 or Grade C in any TWO (2) subjects and a pass in Mathematics and English at SPM level.
Sijil Tinggi Agama Malaysia (STAM)Pass STAM with minimum of Jayyid and a pass in Mathematics and English at SPM level.
Unified Examination Certificate (UEC)Pass UEC with Grade B in FIVE (5) subjects and pass Mathematics and English.
General Certificate of Education Advanced (A-Level)Pass A-Level with a minimum in TWO (2) subjects and a pass in Mathematics and English at O-Level.
Matriculation / FoundationPass with minimum CGPA of 2.00 out of 4.00.
Diploma / Advanced Diploma (Level 4 or 5, MQF)Pass with minimum CGPA of 2.00 out of 4.00.
Other QualificationsOther equivalent qualifications recognised by MOHE.
English Proficiency for International StudentsIELTS 5.5 or MUET Band 4 or its equivalent
General Studies Subjects
  • Penghayatan Etika dan Peradaban
  • Bahasa Melayu Komunikasi 2
  • Philosophy and Current Issues
  • Bahasa Kebangsaan A
  • English for Academic Purposes
  • Integrity and Anti-Corruption
  • Community Service
University Courses
  • Digital Skills & Services
  • Creativity & Innovation
  • Entrepreneurship
  • General Interest Course
Compulsory Courses 

  • Principles of Management
  • Principles of Marketing
  • Consumer Behaviour
  • Microeconomics
  • Macroeconomics
  • Business Mathematics
  • Business Statistics
  • Introduction to Financial Accounting
  • Managerial Accounting
  • Business Ethics & Corporate Governance
  • Organisational Behaviour
  • Human Resource Management
  • Industrial Training
  • E-commerce
  • Managing Digital Business
  • Business Law
  • Introduction to Finance
Specialisation Courses 

Management

  • Strategic Management
  • Change Management
  • International Business
  • Total Quality Management
  • Operations Management
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Conference, Event Planning & Management
  • Digital Marketing
  • Training and Development

 

Human Resource Management

  • Human Resource Planning
  • Occupational Safety and Health
  • Training and Development
  • Industrial Relations
  • Compensation & Performance Management
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Meeting, Incentive, Convention and Exhibitions (MICE)
  • Digital Marketing
  • Strategic Management

 

Marketing Management

  • Strategic Marketing
  • Marketing Communications
  • Product and Brand Management
  • Marketing of Services
  • Digital Marketing
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Meeting, Incentive, Convention and Exhibitions (MICE)
  • Training and Development
  • Change Management

For enquiries on our programme fees and funding, please fill up the form below or you may contact our Student Recruitment Division representative. We offer many funding opportunities to support students. Check out our Financial Assistance Page to find out more.

Not sure about something? Need help choosing the perfect course for you? Fill up the form and we’ll be in touch!

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Programme code: (N/0713/6/0037) (03/29) (MQA/PA16954)

Duration: 3 years | Full-time

Intakes: April, July, November

Mode of Study: Full-Time

Programme code: (N/0721/6/0004) (03/29) (MQA/PA17213)

Duration: Full-time: 3 years
Part-time: 5 years

Intakes: April, July, October

Mode of Study: Full-Time, Part-Time

Programme code: (R2/0412/6/0041) (01/28) (MQA/FA2256)

Duration: 3 years | Full-time

Intakes: April, July, October

Mode of Study: Full-Time

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Public HolidaysWeek startWeek endAcademic Week
 18-Nov **Registration & Orientation – 18 Nov (Mon)
  19-Nov 22-NovWeek 1 – Class starts for all (19 Nov)
 25-Nov29-NovWeek 2
 2-Dec6-DecWeek 3
 9-Dec13-DecWeek 4
 16-Dec20-DecWeek 5
25-Dec Wed Christmas Day23-Dec27-DecWeek
1-Jan Wed New Year30-Dec3-JanWeek 7
 6-Jan10-JanWeek 8
 13-Jan17-JanWeek 9
 20-Jan24-JanWeek 10
29 Jan Wed Chinese New Year25-Jan31-JanMid-sem Break
 3-Feb7-FebWeek 11
11 Feb Tue Thaipusam10-Feb14-FebWeek 12
 17-Feb21-FebWeek 13
 24-Feb28-FebWeek 14
 3-Mar7-MarStudy Week
 10-Mar15-Mar Final Examination
17 Mar Mon Nuzul Al-Quran17-Mar22-Mar Final Examination
 24-Mar28-Mar Semester Break
31 Mar Mon Hari Raya Aidilfitri31-Mar4-Apr Semester Break
 7-Apr11-Apr Semester Break
 14-Apr18-Apr Semester Break

* When a public holiday falls on Sunday, the holiday is substituted with the following working Monday/ working day

**Registration and Orientation (Nov 2024 sem) – for late registration students who did not manage to go through orientation in MOOC semester

Note: The University reserves the right to amend as and when required