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Bachelor of Business Administration (Hons)

Have you ever wondered how global brands like Apple, BMW and Nestle, to name a few, achieve billions in net worth and soaring sales? How did they survive the technological advancements, changes in people’s attitude and behaviour and most of all, the competitive markets? If you have, our Bachelor of Business Administration (Hons) programme will be the perfect choice for you.

 

The Bachelor of Business Administration (Hons) programme provides an in-depth understanding of how businesses organise their resources, formulate strategies, implement cutting edge business tactics and capture the market. It is a 3-year programme that includes 3 months of industrial training in leading global and local companies. Throughout the three years, students will gain substantial insight and exposure of the techniques, knowledge and competencies required to face ever-changing real world challenges.

 

Apart from business knowledge and competencies, students will also be exposed to social studies and the use of English in classes and activities. This provides students with the opportunity to open their minds and develop critical soft skills. Through this balanced work-play environment, students are able to exude their leadership potential and excel in the ever-challenging and dynamic business world.

General Studies Subjects 

Local

  • Hubungan Etnik
  • TITAS
  • Communication Skills/ Bahasa Kebangsaan A
  • Media and Community
  • Community Service

 

International

  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies
  • Communication Skills
  • Media and Community
  • Community Service
University Courses 

  • English for Academic Purposes
  • Devices, Networks & Applications
  • Disciplined Entrepreneurship
  • Design Thinking
  • Co-curriculum
Compulsory Courses 

  • Principles of Management
  • Principles of Marketing
  • Consumer Behaviour
  • Microeconomics
  • Macroeconomics
  • Business Mathematics
  • Business Statistics
  • Introduction to Financial Accounting
  • Managerial Accounting
  • Business Ethics & Corporate Governance
  • Organisational Behaviour
  • Human Resource Management
  • Industrial Training
  • E-commerce
  • Managing Digital Business
  • Business Law
  • Financial Management
Specialisation Courses 

Management

  • Strategic Management
  • Change Management
  • International Business
  • Total Quality Management
  • Operations Management
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Conference, Event Planning & Management
  • Digital Marketing
  • Training and Development

 

Human Resource Management

  • Human Resource Planning
  • Occupational Safety and Health
  • Training and Development
  • Industrial Relations
  • Compensation & Performance Management
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Conference, Event Planning & Management
  • Digital Marketing
  • Strategic Management

 

Marketing Management

  • Strategic Marketing
  • Marketing Communications
  • Product and Brand Management
  • Marketing of Services
  • Digital Marketing
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Conference, Event Planning & Management
  • Training and Development
  • Change Management

English Proficiency for International Students 

TOEFL PBT 410 / IBT 34

IELTS 5.0

Matriculation / Foundation 

Pass with a minimum CGPA of 2.00 out of 4.00 or any equivalent qualifications

General Certificate of Education Advanced (”A”) Level 

Pass A-level with a minimum in two (2) subjects and a pass in Mathematics and English at O Level or its equivalent

Sijil Tinggi Persekolahan Malaysia (STPM) 

A pass in STPM with a minimum of CGPA of 2.00 or Grade C in any two (2) subjects and a pass in Mathematics and English at SPM level or its equivalent

Sijil Tinggi Agama Malaysia (STAM) 

A pass in STAM with a minimum of Jayyid and a pass in Mathematics and English at SPM level or its equivalent

 

Unified Examination Certificate (UEC)

 

A minimum of grade B in five (5) subjects including Mathematics and English

Diploma or Advanced Diploma (Level 4 or 5, MQF) 

Pass with a minimum CGPA of 2.00 out of 4.00 or any equivalent qualifications

Other Qualifications 

Other equivalent qualifications recognised by the

Malaysian Government

Programme Details

Related Courses

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