Senior Lecturer & Head of Programme – Diploma in Business Management
Qualifications:
- PhD (Area: Economics) (UTAR)
- Master of Economics (UKM)
- Bachelor of Economics (Hons) (UKM)
Research Interest
- Twin Transition
- Circular Economy
- Digital Transformation
- Sustainability
- Applied Economics
Teaching Interests
- Economics courses
Teaching and Industry Experience
Teaching
- TAJ International College (2011 – 2012)
- Sunway College Ipoh (2012- 2013)
- Quest International University Perak (2013 – current)
Research
Supervisor: Master
2023
- Paavithiran A/L Ramani. 2023. Assessing Service Quality and The Impact on Customer Satisfaction in Proton Service Centers in Malaysia. (Completed)
- Low Xiao Jun. 2023. Exploring Undergraduate Students’ Behavioural Intention in Adopting ChatGPT in Malaysia Higher Education. (Completed)
2022
- June Han Jun Kim. 2022. Factors Influencing Consumers’ Decision in Selecting Private Hospital in Ipoh, Perak. (Completed)
- Raveena Kaur A/P Kuldeep Singh. 2022. Understanding The Adoption of Digital Banking Among the Consumers in Ipoh, Perak. (Completed)
Supervision: Undergraduate
2026
- Liew Yue Hung and Lim Xin Yi. 2026. Assessing Macroeconomic Drivers of Malaysia’s GDP Growth. (Completed)
- Ng Shin Yue, Cheah Wei Mun & Chan Wei En. 2026. Assessing Macroeconomic Drivers Affecting the Performance of the Stock Exchange in Malaysia. (Completed)
2023
- Ramya a/p Kesavan. 2023. The Mediating Roles of Gross Domestic Product (GDP) on the Relationship Between Income Inequality and Life Expectancy of People in Malaysia. (Completed)
- Wong Rork Xuan, Ong Kai Lin. 2023. Factors Affecting the Crude Palm Oil Price in Malaysia. (Completed)
2017
- Kirtana, Catherine & Dalvinder. A Study on the influence Perceived Risks of Undergraduate Students on Purchasing Apparels towards Online Shopping Intention in Ipoh. Perak. (Completed)
2016
- Wong Yaw Shyan and Wong Kar Wai. Adoption of Social Networking Sites (SNS) among Undergraduate students in Academic Performance. (Completed)
- Lau Wei Jing. Determinats of Foreign Direct Investment in Malaysia. (Completed)
2015
- Sanggari A/P Thanganathan. Customers Satisfaction Towards Service Quality Provided by Urban Transformation Center: Case Study In Ipoh, Perak. (Completed)
- Sharmielaa Naessen A/P M.N. Nagarjan. Students’ Satisfaction on Facilities Provided in Tertiary Institution at Perak. (Completed)
2014
- Ineza Alfeera Bt Abdul Aziz. Job Satisfaction among Secondary School Teachers: Case Study in Perak. (Completed)
Publications
Publication
- Anna, A., Mohamad, Z. Z., & Kumaran, V. V. (2026). Exploring Green-Digital Integration and Firm Performance in Malaysia’s Automotive Industry: A Conceptual Framework. Advanced International Journal of Business, Entrepreneurship and SME’s (AIJBES), 8(28), 614–629. https://doi.org/10.35631/AIJBES.828039
- Anna, A., Mohamad, Z. Z., & Kumaran, V. V. (2025). Digital Technologies and Circular Economy: Bibliometric Evidence from Industry 4.0. Advanced International Journal of Business, Entrepreneurship and SME’s (AIJBES), 7(26), 218–233. https://doi.org/10.35631/AIJBES.726016
- Han, J. J. K., & Nathen, A. A. (2022). Factors Influencing Consumers’ Decision in Selecting Private Hospital in Perak. Journal of Social Sciences and Business, 1(2), 1-11.
- Nathen, A.A, P. Doris and Norlaila Abu Bakar. (2011). The Relationship of Income Level and Sustainable Livelihood: A Conceptual Framework. In Proceedings of the VI Malaysian National Economics Conference, Vol. 2:27-37. UKM.
Conference
- Anna, A., Mohamad, Z. Z., & Kumaran, V. V. (2025, October 4–5). Digital technologies and circular economy: Bibliometric evidence from Industry 4.0 [Conference presentation]. 7th International Research Conference on Humanities, Social Sciences and Technology 2025 (7th IRCHST 2025), HatYai, Thailand.
- Nathen, A.A, and et al. (2021, October). Determinants of Crude Palm Oil Exports Performance in Malaysia. Paper Presented Online at 37th Euraasia Business and Economics Society Conference, Berlin, Germany.
- Nathen, A.A., Padmanathan, P. and Krishna, T. (2019) The Perception of Food Safety Among Customers, Influences Customer Satisfaction and Purchase Intention: A Case of Street Food Hawkers. Paper presented at 7th International Conference on Business, Accounting, Finance and Economics. Cameron Highlands, Pahang. UTAR.
- Nathen, A.A, P. Doris and Norlaila Abu Bakar. (2011). The Relationship of Income Level and Sustainable Livelihood: A Conceptual Framework. Paper presented at The VI Malaysian National Economics Conference. Malacca. Fakulti Ekonomi dan Pengurusan, Universiti Kebangsaan Malaysia.
Symposium
- Subramaniam, T., Peter, D. R., RM Sani & Nathen, A. A. (2024, September 21). Augmented reality: Innovative protection against sexual harassment for disabled children. Paper presented at the Intervarsity Corporate-Academic Symposium (ICAS’24), Sunway College.
Poster Presentation
- Presented Analisis Pemacu Makroekonomi KDNK Malaysia: Memperkasa Agenda Perak Sejahtera 2030’ at Perak Policy and Research Conference 2026 by Institut Darul Ridzuan
- Presented “Augmented reality: Innovative protection against sexual harassment for disabled children” at the Intervarsity Corporate-Academic Symposium (ICAS’24) by Sunway College -2024.
- Best Exhibitor Award at the Intervarsity Corporate-Academic Symposium (ICAS’24) by Sunway College
