Associate Professor Dr Jeffrey Yee Khong Loong

Deputy Dean,
Faculty of Business and Management


  • PhD in Business and Management (2015), Lord Ashcroft International School, Anglia Ruskin University in Cambridge, United Kingdom
  • Master in Business Administration (2010), Graduate Institute of Management, Multimedia University in Cyberjaya, Malaysia
  • Bachelor of Science (Biochemistry) (1997), Faculty of Life Sciences, Universiti Kebangsaan Malaysia.

Administrative Appointments / Committee Involvements:

  • Deputy Dean, (Faculty of Business and Management), December 2018 to present
  • Programme Coordinator (MBA ODL)
  • Member of Postgraduate Research Committee
  • Member of Internal Research Grant Committee
  • Member of the Joint Committee on Issues related to Animal Care, Use and Research Ethics, QIU

Research Interest

  •  The value of stories and narratives in leading and managing.
  • Models of leading, managing and organising in a humanistic manner.
  • Spiritual well-being in the workplace, in the meaning and purpose of work, and in the intersection between personal and professional values.
  • Qualitative (interpretive) methodologies, particularly narrative inquiry.

Teaching Interests

  • Leading and managing people
  • Qualitative methodologies


Subjects taught in the postgraduate levels:

Professional and Organisational Development; International Leadership; Leadership and Change; Leading, Managing and Developing People; Organisational Behaviour; Marketing Management; Business Research Methods

Subjects taught in the undergraduate levels:

Sales Management; Human Resource Management; Business Ethics; Business Research Methods; Critical Thinking; Strategic Marketing; Marketing Research; Introduction to Research Methods; Organisational Behaviour


Industry experience

  • Assistant Sales Manager, Johnson and Johnson (Medical) Malaysia  (2008-2010)
  • Northern Territory Manager, Dyamed Biotech (M) Sdn Bhd (2006-2007)
  • Product Specialist and District sales Manager, Eli Lilly (Msia) Sdn Bhd (1998 – 2005)
  • Safety Administrator, Seagate Industries (M) Sdn Bhd – (1997)


Industry training

  • Sales Greatness & Customer Loyalty with the Ziglar Sales System by the Institute of Training and Development  (2010)
  • Situational Self-Leadership by General Manager of Johnson and Johnson (Malaysia) (2009)
  • Managerial Success by Henry R. Meyer (2005)
  • Situational Leadership Workshop by The Ken Blanchard Companies (2004)
  • Insights into Personal Effectiveness by Insights Training and Development  Ltd. (2000)

  • Yee, J.K.L. (2021, October 20-23). Watching out for blind spots: Towards a balanced conception of spiritual well-being in management research and practice. [Conference presentation]. 10th International Qualitative Research Conference 2021, Malaysia. 
  • Yee, J.K.L. (2017, August 25-26). Scratching beneath the surface: Using narrative inquiry in organisational research. [Conference presentation]. 9th International Qualitative Research Conference, Berjaya University College of Hospitality, Kuala Lumpur, Malaysia. 
  • Yee, J.K.L. (2014, May 19-21). Spirituality and workplace performance: Meaning in a target-driven environment. [Conference presentation]. 3rd International Conference of the British Association of the Study of Spirituality, Hertfordshire, United Kingdom.
  • Yee, J.K.L. (2014, May 15-17). Spirituality and performance at work in Malaysia. [Conference presentation]. 2nd International Conference of the British Association of the Study of Spirituality, Northampton, United Kingdom. 

  • Certified ‘Train The Trainer’ (HRDF Malaysia)
  • Associate Fellow of The Higher Education Academy, United Kingdom.
  • Appointed Trainer and life member of the Qualitative Research Association of Malaysia (QRAM).

  • Conducted workshop for Qualitative Research Association of Malaysia titled "Using Narrative Inquiry and Narrative Interviews in Research", 26th June 2021.
  • Editorial Review Board Member of Journal of Global Responsibility (Emerald Publishing)
  • Reviewer for Pertanika Journal of Social Sciences and Humanities.
  • Reviewer for Oxford Fajar Sdn. Bhd.
  • Seminar speaker for ‘Analysing Qualitative Data: Engaging with Talk’, 11 Jan 2018.
  • Seminar speaker for ‘Exploring Possibilities: Learning how to use qualitative interviewing in research’, 11th January 2017.
  • Seminar speaker for ‘Eliciting Talk: Optimising the Qualitative Interview’, 11th July 2017.

  • Yee, J.K.L. (2021). Watching out for blind spots: Towards a balanced conception of spiritual well-being in management research and practice. Malaysian Journal of Qualitative Research, Special Issue 26.
  • Yee, J.K.L, Smith, J.A., & Robinson, S. (2021). Spiritual Well-being and Work Performance among Ground-level Employees: Unravelling the Connection. Pertanika Journal of Social Sciences and Humanities 29(3).
  • Yee, J.K.L. (2019). The value of stories in qualitative interviews: using narrative inquiry as a methodology. The Malaysian Journal of Qualitative Research, 5(1), pp.17-27.

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