Bachelor of Business Administration (Honours)

(R3/0414/6/0293) (11/29) (A10306)

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Key Information

Intakes

April, July, October

Programme Duration

3 years | Full-time

Mode of Study

Full-Time

Programme Level

Have you ever wondered how global brands like Apple, BMW and Nestle, to name a few, achieve billions in net worth and soaring sales? How did they survive the technological advancements, changes in people’s attitude and behaviour and most of all, the competitive markets? If you have, our Bachelor of Business Administration (Hons) programme will be the perfect choice for you.

The Bachelor of Business Administration (Hons) programme provides an in-depth understanding of how businesses organise their resources, formulate strategies, implement cutting edge business tactics and capture the market. It is a 3-year programme that includes 3 months of industrial training in leading global and local companies. Throughout the three years, students will gain substantial insight and exposure to the techniques, knowledge and competencies required to face ever-changing real world challenges.

Sijil Tinggi Persekolahan Malaysia (STPM)Pass STPM with minimum CGPA of 2.00 or Grade C in any TWO (2) subjects and a pass in Mathematics and English at SPM level.
Sijil Tinggi Agama Malaysia (STAM)Pass STAM with minimum of Jayyid and a pass in Mathematics and English at SPM level.
Unified Examination Certificate (UEC)Pass UEC with Grade B in FIVE (5) subjects and pass Mathematics and English.
General Certificate of Education Advanced (A-Level)Pass A-Level with a minimum in TWO (2) subjects and a pass in Mathematics and English at O-Level.
Matriculation / FoundationPass with minimum CGPA of 2.00 out of 4.00.
Diploma / Advanced Diploma (Level 4 or 5, MQF)Pass with minimum CGPA of 2.00 out of 4.00.
Other QualificationsOther equivalent qualifications recognised by MOHE.
English Proficiency for International StudentsIELTS 5.5 or MUET Band 4 or its equivalent
General Studies Subjects
  • Penghayatan Etika dan Peradaban
  • Bahasa Melayu Komunikasi 2
  • Philosophy and Current Issues
  • Bahasa Kebangsaan A
  • English for Academic Purposes
  • Integrity and Anti-Corruption
  • Community Service
University Courses
  • Digital Skills & Services
  • Creativity & Innovation
  • Entrepreneurship
  • General Interest Course
Compulsory Courses 

  • Principles of Management
  • Principles of Marketing
  • Consumer Behaviour
  • Microeconomics
  • Macroeconomics
  • Business Mathematics
  • Business Statistics
  • Introduction to Financial Accounting
  • Managerial Accounting
  • Business Ethics & Corporate Governance
  • Organisational Behaviour
  • Human Resource Management
  • Industrial Training
  • E-commerce
  • Managing Digital Business
  • Business Law
  • Introduction to Finance
Specialisation Courses 

Management

  • Strategic Management
  • Change Management
  • International Business
  • Total Quality Management
  • Operations Management
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Conference, Event Planning & Management
  • Digital Marketing
  • Training and Development

 

Human Resource Management

  • Human Resource Planning
  • Occupational Safety and Health
  • Training and Development
  • Industrial Relations
  • Compensation & Performance Management
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Meeting, Incentive, Convention and Exhibitions (MICE)
  • Digital Marketing
  • Strategic Management

 

Marketing Management

  • Strategic Marketing
  • Marketing Communications
  • Product and Brand Management
  • Marketing of Services
  • Digital Marketing
  • Research Methods
  • Business Analysis & Decision Making

 

Elective Courses [select three (3)]

  • Project Report
  • Meeting, Incentive, Convention and Exhibitions (MICE)
  • Training and Development
  • Change Management

For enquiries on our programme fees and funding, please fill up the form below or you may contact our Student Recruitment Division representative. We offer many funding opportunities to support students. Check out our Financial Assistance Page to find out more.

Not sure about something? Need help choosing the perfect course for you? Fill up the form and we’ll be in touch!

Enquiries 2025

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Programme code: (N/0713/6/0037) (03/29) (MQA/PA16954)

Duration: 3 years | Full-time

Intakes: April, July, November

Mode of Study: Full-Time

Programme code: (N/0721/6/0004) (03/29) (MQA/PA17213)

Duration: Full-time: 3 years
Part-time: 5 years

Intakes: April, July, October

Mode of Study: Full-Time, Part-Time

Programme code: (R2/0412/6/0041) (01/28) (MQA/FA2256)

Duration: 3 years | Full-time

Intakes: April, July, October

Mode of Study: Full-Time

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Week Start Week End Academic Week Activity Public Holidays
28-Jun Sat Registration Awal Muharam 27-Jun Fri 
30-Jun Mon 4-Jul Fri Orientation
7-Jul Mon 11-Jul Fri Week 1 Learning Week 
14-Jul Mon 18-Jul Fri Week 2 Learning Week 
21-Jul Mon 25-Jul Fri Week 3 Learning Week 
28-Jul Mon 1-Aug Fri Week 4 Learning Week 
4-Aug Mon 8-Aug Fri Week 5 Learning Week 
11-Aug Mon 15-Aug Fri Week 6 Learning Week 
18-Aug Mon 22-Aug Fri Week 7 Learning Week 
25-Aug Mon 29-Aug Fri Week 8 Learning Week 
1-SepMon 5-Sep Fri Mid-Semester Break Merdeka Day 1-Sep Mon
Prophet Muhammad’s Birthday 5-Sep Fri
8-Sep Mon 12-Sep Fri Week 9 Learning Week 
15-Sep Mon 19-Sep Fri Week 10* Learning Week Malaysia Day 16-Sep Tue 
22-Sep Mon 26-Sep Fri Week 11 Learning Week 
29-Sep Mon 3-Oct Fri Week 12 Learning Week 
6-Oct Mon 10-Oct Fri Week 13 Learning Week 
13-Oct Mon 17-Oct Fri Week 14 Learning Week 
22-Oct Wed 25-Oct Sat Week 15 Self-Study Week Deepavali 20-Oct Mon
27-Oct Mon 1-Nov Sat Week 16 Final Examination 
3-Nov Mon 6-Nov Thur Week 17 Final Examination Sultan of Perak’s Birthday 7-Nov Fri
10-Nov Mon 14-Nov Fri Semester Break 
17-Nov Mon 21-Nov Fri Semester Break 
Note : 
  1. The University reserves the right to amend as and when required  
  2. When a public holiday falls on Sunday, the holiday is substituted with the following working Monday/working day 
  3. 22 November 2025 – Convocation 
*4. The University Management has decided to grant extra leave for certain festivals that fall at the beginning or end of the week. For this semester, Monday 15 Sept is the extra holiday.  Therefore, replacement classes must be conducted on the dates provided by the Registrar’s Office