Assoc. Prof. Dr. Paulin Wong Poh Lin

Teaching

• School of Business and Management, Faculty of Business and Management, Quest International University (QIU), Perak.
  • Associate Professor (January 2024 – current)
  • Senior Lecturer (November 2021 – to December 2023)
  • Lecturer and Head of Programme for Foundation in Business (November 2020 – present)
  • Lecturer and Programme Coordinator for Foundation in Business (November 2019 – October 2020)
• School of Hospitality, Faculty of Business and Management, Quest International University (QIU), Perak.
  • Lecturer (April 2019 – October 2021)
• 2013 – 2018 Tutor, Faculty of Business, Economics and Accountancy, UMS – Subjects taught: Macroeconomics, Principles of Tourism, Tourist Behaviour, Special Interest Tourism, e-Tourism
• 2015 Tutor, UMS Centre for External Education – Subject taught: Management and Organisational Behaviour (MBA Programme)
• 2009 Substitute teacher, S.K. Datuk Akhir Zaman (Primary school) and S.M.K. Seri Ampangan (Secondary school)

Research 

• Research Supervision

• • Mohd Syarin Aman – PhD, 2024
  • Song Hong Xia – PhD, ongoing
• 2014 – 2016 Research Assistant, Faculty of Business, Economics and Accountancy, UMS – UMS Research Grant Scheme
• 2015 Enumerator, Faculty of Business, Economics and Accountancy, UMS – Ministry of Higher Education Fundamental Research Grant Scheme
• 2013 Research Assistant, School of Engineering and Information Technology, UMS – Malaysian Ministry of Science, Technology and Innovation (MOSTI) Research Grant

Industrial

• Certified Mystery Shopper

• • • International Service Check and GAPbuster Worldwide Malaysia Sdn. Bhd

• Event Manager & Roadshow Supervisor

• • • Rock Maestro Evening & Marketing

• F&B Assistant

• • • Shangri-la Tanjung Aru Resort
    • Hyatt Regency Kinabalu
    • Palace of the Golden Horses
    • Kenny Rogers Roasters.

• Croupier

• • • Genting, Resorts World Berhad

• Intern

• • Kampachi by Equatorial, mentored by the Managing Director.
  • Klana Resort Seremban

• Reviewer, Pertanika Journal of Social Sciences & Humanities 
• Reviewer, Malaysian Journal of Qualitative Research (MJQR)
• Executive Committee, Qualitative Research Association Malaysia
• Organising Committee, 11th International Qualitative Research Conference (IQRC 2023)
• Associate Editor, Journal of Social Science and Business
• Organising Committee, International Quest Business Conference (IQBC 2022, 2024)
• FBM Postgraduate Committee
• FBM Curriculum Development Committee
• Emcee and committee member, Opening of the World Federation of Tourist Guide Association International Training Centre (Sabah), Universiti Malaysia Sabah.
• Emcee, Visit Japan Travel Trade Meet 2012, Kota Kinabalu, Sabah, Malaysia.
• Director, UMS Tourism Management Programme Community Day Camp 2012, Kota Marudu, Sabah, Malaysia.

Book Chapter

• Wong, P.P.L. & Kler, B.K, (2023). Photo-Elicitation Using Q-Method to Extract Group Sense of Place for A Marine Park in Borneo. In F. Okumus, S.M., Rasoolimanesh, & S. Jahani (Eds.), Advanced Research Methods in Hospitality and Tourism. Emerald Publishing. 

• Kler, B.K, & Wong, P.P.L. (2023). Cultivating Sense of Place: Sabah Tea Experience in Malaysian Borneo. In J. Lee, M.S.M. Aslam, K. Amnaj, & C. Li-Hsin (Eds.) The Routledge Handbook of Tea Tourism. Routledge

• Wong, P.P.L. & Kler, B.K, (2022) Nurturing Sense of Place: Host Community Perspectives for Destination Sustainability. In A.S. Balasingam & Y. Ma (Eds.), Asian Tourism Sustainability (pp.65-80). Springer Nature. doi.org/10.1007/978-981-16-5264-6

Journal Articles

• Wong, P.P.L. (2022) A Time Traveller’s Guide to Tourism [Review of the book The History and Evolution of Tourism]. Journal of Social Sciences and Business, 1(2), 1-3.

• Zhang, K., Wong, S.F. & Wong, P.P.L. (2022) An Adapted Q-Methodology and its Application in a Tourism Study on Online Destination Image. Malaysian Journal of Qualitative Research, 8(2), 108-123.

• Wong, P.P.L. (2019) Sense of Place of Host Community in Tourism Development: The Case of Tunku Abdul Rahman Park, Sabah. [Doctoral Dissertation Summary] European Journal of Tourism Research, 23, pp. 212-216. 

Conference Proceedings

• Wong, P.P.L., Loke, S.P. & Ainon Jauhariah, A.S. (2023) Shared Prosperity through Entrepreneur Sense of Place: Strategies for Building Stronger Communities. In 2023 MAG Scholar Conference in Business, Marketing & Tourism (MAG2023). 7th – 9th November 2023, Bali, Indonesia.

• Wong, P.P.L., Veeramani, G.J., Sivapragasam, M. & Lim, T.S.K. (2021) Meeting Generation Z Learning Expectations in Quest International University. In The Asian Conference on Education. 25th – 28th November 2021, Tokyo, Japan.

• Wong, P.P.L. & Kler, B.K. (2021). Sense of Place: Visualising Host Community Attachment to a Marine National Park (p. 103). ATLAS ONLINE Annual Conference 2021. Tourism 21: Re-building Tourism – Continuities and Changes. In cooperation with AMBIS University Prague, Czech Republic. 7-10 September 2021. Abstract Book (139 pages).

• Wong, P.P.L. & Kler, B.K. (2016) Photo-elicitation using Q-method in Focus Groups: An Innovative Method in Recognising Sense of Place for a Marine Park in Borneo, Malaysia. In Proceedings of HONG KONG 2016: 2nd Global Tourism & Hospitality Conference and 15th Asia Pacific Forum for Graduate Students Research in Tourism. Vol.2 (pp.131-146). 16 – 18 May 2016. School of Hotel & Tourism Management, Hong Kong Polytechnic University, China. ISBN: 9789 628505968 (Best Paper Award)

• Wong, P.P.L., Wong, M.F.H, Clare, P., Hamzah, H., Song, Z.,Mat Salleh S., Lee, A.C.H., Pengiran Bagul A. H. B. (2013) On-Line 2013: Challenges and Opportunities of Increasing Global Customer Service for National Airlines in The BIMP-EAGA Region. In Proceedings of The International Conference on Tourism, Transport and Logistics Conectivity.14th-16th February 2013, Paris, France.

Extended Abstracts

• Wong, P.P.L. & Kler, B.K. (2021) Return of The Tourists: A New Hope for Destination Sustainability. In E. Christou, A. Fotiadia, & K. Alexandris (Eds.). TOURMAN 2021 Book of Abstracts: Restarting Tourism & Hospitality. The day after (pp.611 – 613). 21st – 23rd May 2021, online via Zoom, Greece. (1411 pages). ISBN: 978-618-84798-9-0

• Kler, B.K, Ismail, M. & Wong, P.P.L. (2016) The Six Facets of Place Attachment for Visitors to Tunku Abdul Rahman Park, Malaysia. In Proceedings of HONG KONG 2016: 2nd Global Tourism & Hospitality Conference and 15th Asia Pacific Forum for Graduate Students Research in Tourism. Vol.1 (pp.689-690). 16 – 18 May 2016. School of Hotel & Tourism Management, Hong Kong Polytechnic University, China. ISBN: 9789628505951

• Wong, P.P.L. (2015) Understanding HOST-Guest Sense of Place in Sustainable Marine Tourism Development at Tunku Abdul Rahman Park, Malaysia. In B.K. Kler (Chair), The Future of Tourism in ASEAN: More Blessing Than Blight? Panel Session, 4th Annual Southeast Asian Studies Symposium. The Year of ASEAN. 20-24th March 2015, Sunway University, Malaysia. Organised by Oxford University and Jeffrey Cheah Institute on Southeast Asia.

• Kler, B.K. & Wong, P.P.L. (2014) Nurturing Place: Reconnecting With Tunku Abdul Rahman Marine Park, Malaysian Borneo. Paper presented at Institute of Australian Geographers/New Zealand Geographical Society (IAG/NZGS) Joint Conference. Tourism Geographies Session. 30th June – 2nd July 2014. University of Melbourne, Melbourne, Australia. 

• Wong, P.P.L. & Kler, B.K. (2013) Understanding Sense of Place in Tourism Development: The Case of Tunku Abdul Rahman Park, Sabah. In: Engaging Communities in Sustainable Tourism Development. Business Enterprises for Sustainable Travel Education Network Think Tank XII Conference Proceedings. Kuala Lumpur, Malaysia, 23–26 June, 2013.

Doctoral Dissertation

• Wong, P.P.L. (2019) Sense of Place of Host Community in Tourism Development: The Case of Tunku Abdul Rahman Park, Sabah. European Journal of Tourism Research, 23, pp. 212-216.