Ibrahim has a strong background in media and journalism, with extensive experience in the ever-evolving digital media landscape. His leadership at Astro Awani and currently at Yayasan Penaraju demonstrates his ability to navigate digital disruptions and develop effective audience engagement strategies in the digital era. He has extensive experience in creating content and campaigns tailored to diverse demographics, aligning with the modern journalism industry’s emphasis on audience diversity. Throughout his career, Ibrahim has played a key role in merging creativity with corporate communication, particularly in media branding and news content.