About the Journal
The Journal of Social Sciences and Business (JSSB) is an international, open access and a peer-reviewed biannual e-journal across all disciplines in the social sciences and in business.
The aims of this e-journal are to promote research development and innovation, especially for emerging scholars. It focuses on providing a suitable platform for both local and international researchers, academics as well as postgraduate students to publish inter-disciplinary and multi-disciplinary research, identify best practices and propose recommendations for future research work.
The scope of this journal includes anthropology, linguistics, political science, history, development studies, population studies, political science, journalism and mass communication, public administration, corporate governance, psychology, philosophy, cross-cultural studies, social welfare, sociology, women studies, religious studies, anthropology, linguistics, education, marketing, finance, economics, entrepreneurship, banking, accounting, human resources management, business ethics, international business, hospitality and tourism, culinary and related fields. Papers with conceptual, theoretical and empirical focuses will be considered for publication.
The key audience and beneficiaries of this journal include academics, researchers, postgraduate students and practitioners in all related disciplines of social sciences and business.
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Current Issue
This issue features selected studies in business, management, and social sciences, with a particular focus on technology adoption, digital behaviour, and contemporary societal challenges. The articles examine how organisations, governments, and individuals respond to technological and social change, covering themes such as Industry 4.0 readiness, online consumer behaviour, social media use, political trust, and academic performance. Together, the contributions offer both theoretical perspectives and practical implications for policy makers, educators, and management practitioners.
