It is with great pride and anticipation that I welcome you to the International Quest Business Conference (IQBC) 2026, the third edition of our flagship academic and industry gathering. This year’s theme, “Sustainable Business Transformation in the Age of AI and Global Uncertainty”, reflects both the challenges and opportunities that define our era. It is a call to action for researchers, students, and practitioners to reimagine business practices that are not only innovative but also resilient and sustainable.

The conference embodies Quest International University’s commitment to extending its branding into research excellence. By creating this platform, we aspire to empower our students to sharpen their research and presentation skills, enabling them to engage confidently with a broader audience. Equally, IQBC serves as a nurturing ground for new researchers to present and publish their work, while fostering a global network of collaboration and knowledge exchange.

We are delighted to begin with two pre-conference workshops: AI-Powered Research and Publication and The Art of Qualitative Interviewing. These sessions are designed to equip participants with cutting-edge tools and methodologies, setting the stage for the rich discussions and presentations that will follow during the conference.

IQBC 2026 is more than an academic event—it is a celebration of ideas, diversity, and the collective pursuit of sustainable transformation. I invite you to immerse yourself in the dialogue, challenge assumptions, and help shape a future where business innovation aligns with global responsibility.

On behalf of the organising committee, I extend my heartfelt gratitude to our partners, presenters, and participants for joining us on this journey. Together, let us make IQBC 2026 a milestone in advancing research, collaboration, and sustainable impact.

Prof Dr. Abdul Raheem bin Mohamad Yusof

Quest International University

Conference Chair, IQBC