11-13

November 2026

Hybrid Mode

theme

Sustainable Business Transformation in the Age of AI and Global Uncertainty

tracks

Track 1

Business Strategy, Branding & Human Capital

Areas
  • Marketing
  • Management
  • Human Resource Management
  • Leadership
  • Organisational Behaviour
  • Entrepreneurship
  • Small and Medium-Sized Enterprises (SME)
  • International Business

Track 2

Financial Sustainability & Economic Resilience

Areas
  • Corporate Finance and Governance
  • Islamic Finance
  • Financial Economics
  • Accounting
  • Audit
  • Accounting Information System (AIS)
  • Econometrics
  • International Economics

Track 3

Digital Innovation & Hospitality Management

Areas
  • Hospitality Management
  • Tourism Management
  • Generative Al and Advanced Models
  • Big Data Analytics
  • AI Governance,Ethics and Safety
  • Management Information System (MIS)
  • Regional Studies
  • Future Trends and Interdisciplinary Topics