FACTORS INFLUENCING THE ADOPTION OF QR MOBILE PAYMENT AMONG MALAYSIAN CONSUMERS

Abstract

The purpose of this study is to identify the variables that influence the adoption of QR mobile payment among Malaysia consumers. The independent variables that had been used in this study is perceived ease of use, perceived usefulness, promotional benefits, privacy & security and social influence and the dependent variable is adoption of QR mobile payment. This study used Theory of Acceptance Model (TAM) to identify the relationship between the dependent variables and independent variables. Moreover, the data were gathered through questionnaire that was distributed to the 160 final respondents using purposive sampling technique. Consequently, IBM Statistical Packages for Social Sciences (SPSS) version 26 was used to analyze the data. The result for Cronbach’s Alpha for all the variables are greater than 0.9 which shows the excellent reliability and internal consistency of the data. The findings of this study using Pearson Correlation Coefficient shows that Perceived Usefulness, Perceived Ease of Use shows a strong positive correlation with the adoption of QR mobile payment among Malaysian consumers. Meanwhile, Promotional Benefits, Social Influence, Privacy & Security had moderate positive correlation with the adoption of QR mobile payment among Malaysia consumers. Multiple regression result showed that 74% of the variability of the adoption of QR mobile payment among Malaysian Consumer can be explained by the independent variables. In addition, this study implies to the financial institution, government and to the users of QR Mobile payment. The financial institution may refer to the finding of this study for improvement on QR mobile payment application, the awareness and the benefit of using QR mobile payment, whereas the government may impose laws related to the mobile banking and lastly the users of QR mobile payment may benefit from this study because the consumer may perform transactions quickly and save time.