The International QUEST Business Conference is back. It is my pleasure to invite you to IQBC 2024. The theme for this year’s conference is From Bytes to Breakthrough: Sustainable Business Beyond Boundaries. Covid-19 has changed the way businesses operate. We have moved beyond the pandemic. IQBC 2024 will focus on the 17 United Nation’s Sustainable Development Goals (UN SDGs) in order to contribute to the global efforts towards a sustainable future and promote the importance of sustainable business practices. This conference will be conducted in the hybrid mode to cater to participants and presenters who would like to take the opportunity to visit Perak and Malaysia to experience Asia and also to cater to those who are unable to come to Ipoh. 2024 is Visit Perak year. Whether you’re a history buff, nature lover or simply seeking relaxation, Perak offers a diverse range of experiences that are sure to captivate and excite every traveller.

Take this opportunity to bring your voices and your thoughts to this important and timely discourse. I look forward to the contributions of our speakers and participants in developing and innovating sustainable initiatives for business and economy for a better world.

Prof Dr. Abdul Raheem bin Mohamad Yusof

Quest International University

Conference Chair, IQBC