Leading and Managing
in a VUCA Ecosystem

7 - 8 December 2022

Programme – Day 1 (7 Dec 2022)

9.35 am – 9.45 am

Welcoming announcements

9.45 am – 10.00 am

Opening address

Yang Amat Berbahagia Tun Arifin Zakaria
Chancellor, Quest International University

10.00 am – 10.15 am

Special address

Yang Berbahagia Dato Sri Dr. Vijay Eswaran
Council Chairman, Quest International University

10.15 am – 11.00 am

Plenary 1

Prof. Dr. Bala Ramasamy

Decoupling of China and the Impact on MNCs.

11.00 am – 12.20 pm

Marketing, Technology & Innovation – Session 1

Session Chair: Dr. Paulin Wong

11.00am – IQBC-5001 Muhamad Amiruddin Husni, Siti Falindah Fadlee* & Noor Zatul Iffah Hussin

Perception and Satisfaction with Hotel Services During COVID-19 Pandemic

11.20am – IQBC-4001 Lin Kiet Yee* & Rohati Shafie (R)

Key Factors that Influence Post Pandemic Online Purchase Intention of Generation Y & Z in Malaysia

11.40am – IQBC-4002 Chai Seong Lim

Understanding customer loyalty among businesses in the Malaysia furniture industry

12.00pm – IQBC-4003 Liang Guo Wei* & Loke Siew Phaik (R)

Service quality and student satisfaction of study abroad consultancy service:  A case analysis on J-agency

12.20 pm -1.30pm

Lunch

1.30 pm – 2.50 pm

Marketing, Technology & Innovation – Session 2

Session Chair: Prof. Dr. Loke Siew Phaik

1.30pm – IQBC-4006 Ong Ru Peng, Ng Pin Yuan & Ismail Reza Abd Rahman*

Factors contributing to the increase in the usage of online purchasing activities among university students in Perak

1.50pm – IQBC-4007 A. Jasmine Anitha

A Study on Customers’ Awareness of Customer Service in Private Sector Banks with Special Reference to Coimbatore City

2.10pm – IQBC-4004 D. Padmavathi* & C. Poornima

Exploring Underlying Dimensions of Social Media Elements Influencing Purchase Behaviour

2.30pm – IQBC-4005 William Choo Keng Soon*, Chan Pui Yee, Adam Arif Lee Aik Keang & Wan Rozima Mior Ahmed Shahimi

Global Pandemic and Customer Retention in relation to Malaysia E-banking Services: A Conceptual Framework

2.50 pm – 3.00 pm

Closing

Programme – Day 2 (8 Dec 2022)

9.00 am – 9.10 am

Welcome announcements

9.10 am – 9.35 am

Special Keynote Speaker

Yang Berbahagia Professor Zita Mohd Fahmi
Vice-Chancellor, Quest International University

9.35 am – 10.20 am

Keynote Address

Assoc. Prof. Dr. Yaso Nadarajah

I am Where I Think: Theory, Learning and Development

10.20 am – 11.15 am

Plenary 2

Prof. Emeritus Dr. Barjoyai Bardai

Managing the Malaysian economy in a VUCA eco-system

11.15 am – 12.20 pm

Parallel Sessions

Accounting, Audit and Finance 1

Session Chair: Ms. Rajespari Kumar

11.20am – IQBC-1001

Jamilah Kamis & Salina Rasli*

Corporate Attribute Characteristics, Assurance and Integrated Reporting Quality in Malaysian Public Listed Companies: A Conceptual Framework

11.40am – IQBC-1002

P. Nadumaran*, S. Selvaraju, R. Selvakumar, N. Awang Cha & R. Kumar

Evaluating Tax Awareness Among Students From Higher Learning Institutions In Northern Malaysia

12.00pm – IQBC-2001 Palihana Walawwe Lakma Madavi Samarasekara* & Tanaraj Krishna

The Key Determinants That Influence The Adoption Of Fintech Services Among Malaysians

Business and Management 1

Session Chair: Ms. Anna Arokia Nathen

11.20am – IQBC-3001 Weng-Kwai, Chan

The emergence and sustainability of road-side food entrepreneurs during the COVID-19 pandemic: A Malaysian experience

11.40am – IQBC-3002 Cheah Chee Fuay* & Loke Siew Phaik

Factors that influence adoption of mobile wallets among the senior citizens in Malaysia

12.00pm – IQBC-3004

Dong Jia Jia*, Loke Siew Phaik & Rohati Shafie

Examining the core competitiveness of China’s express logistics enterprises on customer service level

12.20 pm – 1.50 pm

Lunch

1.50 pm – 2.50 pm

Parallel Sessions

Accounting, Audit and Finance 2

Session Chair: Ms. Thacharyane

1.50pm – IQBC-2002

A. Emille Surekha* & A. Agila

Obedinence of Cross Currency Pairs Based on Technical Factors With Reference To Over The Counter Market

2.10pm – IQBC-2003

William Choo Keng Soon*, Siti Subaryani Zainol, Annie Ng Cheng San & Maisarah Syazwani Othman

Global Pandemic Covid-19 and Malaysia Commercial Banks Stock Return: A Conceptual Framework

2.30pm – IQBC-2004

Wong Kean Mun* & Tanaraj Krishna

Moderating Effect of Behavioural Biases of the Factors Influence the Financial Literacy among Young Adults in Malaysia

Business and Management 2

Session Chair: Dr. Paulin Wong

1.50pm – IQBC-3003

Yau Sim Low* & Tanaraj Krishna

Key Determinants Influencing Lower & Junior Management Employee Retention:
A Case Study of a Glove Manufacturer

2.10pm – IQBC-3006

Chen Sitt Juan & Mohd Syarin Aman Ahmad Fuat*

The Influence of Organizational Commitment and Supervisor Support Towards Job Satisfaction Among Multigenerational Workforce in Weil Hotel, Ipoh

2.30pm – IQBC-3005

Julie George* & Jeffrey Yee Khong Loong

Understanding Coping Strategies Among White-Collar Employees in Malaysia Affected by Toxic Leadership

2.50 pm – 3.00 pm

Closing Address by Chairperson

Prof. Dr. Abdul Raheem Mohamad Yusof