WELCOME MESSAGE FROM IQBC CHAIR

It is my pleasure to invite you to the inaugural International QUEST Business Conference organized by the Faculty of Business and Management, Quest International University.

The theme for this conference is Leading and Managing in a VUCA Eco-system. The COVID-19 pandemic has forced itself onto the way we live and conduct our businesses. We now live and do business in a Volatile, Uncertain, Complex and Ambiguous ecosystem. This conference comes at a critical moment as national governments, businesses, and non-profit organizations are scrambling to find innovative solutions to the VUCA challenges we are now facing. We hope this conference will foster a global cross-disciplinary dialogue that will shed some light on these challenges and bring about actionable solutions to the new business ecosystem. This conference will be hosted on a virtual platform to cater participants and presenters all over the world.

Thank you for bringing your voice to this important and timely discourse. I look forward to the contributions of our speakers and participants in developing innovative solutions to these unchartered waters especially in this new normal era.

Prof Dr. Abdul Raheem bin Mohamad Yusof

Quest International University

Conference Chair, IQBC