ABU HASSAN, Z.; CHEN , L. UNDERSTANDING THE ROLE OF INFLUENCER CREDIBILITY, CONTENT, AND ENGAGEMENT IN SHAPING GENERATION Z PURCHASE DECISIONS ON INSTAGRAM . Journal of Social Sciences and Business, [S. l.], v. 5, n. 1, p. 240–257, 2026. DOI: 10.5281/zenodo.20824221. Disponível em: https://qiu.edu.my/journal/index.php/jssb/article/view/81. Acesso em: 1 nov. 2026.