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Dr Rus Sumariyanti Binti Surin

Senior Lecturer – School of Communication

Qualifications:

  • PhD In Management (Entrepreneurial Marketing)
    Drb Hicom University
  • Master Of Science in Corporate Communication
    Universiti Putra Malaysia
  • Bachelor Of Mass Communication With Honours (Public Relations)
    Universiti Teknologi Mara

Teaching & Research Experience:

TEACHING

  • UNIVERSITY MALAYSIA PAHANG
    (Master, Degree and Diploma Programs)
  • UNIVERSITI TEKNOLOGI MALAYSIA SPACE,
    (Master, Degree and Diploma Programs)
  • UNIVERSITI UTARA MALAYSIA
    (Master, Degree and Diploma Programs)
  • Aeu
  • OPEN UNIVERSITY MALAYSIA 
  • INTERNATIONAL ISLAMIC COLLEGE
    DEPUTY DEAN of BUSINESS COMMUNICATION AND MUET PROGRAM 
  • INTENTIONAL ISLAMIC UNIVERSITY MALAYSIA

RESEARCH

  • Survival factors of Malaysian OGSE SME (Entrepreneurial Marketing)
  • Contribution Of Rural Area Development Agencies
  • Public Perception About UITM SHAH ALAM
  • Research collaboration with INFRA Institute of Rural Advancement, Rural Advancement Ministry, Pusat Latihan, Bangi Kuala Lumpur.
    1. Research On Rural Development Project (International)
    2. Research On Rural Development Program in Rural Area (Local) and ‘Anak Yatim’ Project
    3. Translator for Rural Development Project Research Paper And Thesis
    4. Wacana Desa (Local Universities Lecturers Discussion)

Research Interest

  • Entrepreneurial Marketing
  • Corporate Communication and Public Relation
  • Integrated Marketing Communication

Teaching Interests

  • Corporate Communication
  • Public Relations
  • Marketing Management
  • Entrepreneurial Marketing

  1. Marketing Management for UMP ADVANCE _ Interface – (2022)
  2. Job Employment Communication Module, English Training Community College – (2020)
  3. Marketing Management for Angkasa Training Centre – (2010)
  4. Principles Of Marketing for Angkasa Training Centre - (2010)
  5. Business Communication Module for Angkasa Training Centre – (2010)
  6. Customer Relationship Management for Angkasa
  7. Business Communication Module for International Islamic College –(2005-2007)
  8. Training Centre – (2010)

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